280 Group Announcement!

Folks,

FYI, Please see below mail, which might help you.

–Yogesh

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The 280 Group has just released:

***The Product Launch Toolkit™! ***
(and complimentary white paper)

Plan and execute high-impact launches using templates, samples,
guidelines and a narrated presentation that teaches you best practices.

Don’t risk your product’s success!

An effective product launch can make a huge impact on success or
failure in the marketplace. The Product Launch Toolkit is a complete
solution that teaches you how to plan and execute an effective product
launch. It is designed to help you:

– Achieve your revenue goals
– Position your product against competitors
– Create”buzz” with customers & the industry
– Save time creating launch documents
– Learn best practices for product launches
– Give your product the best chance of success

Download the complimentary white: “Top 10 Product Launch Mistakes.”
http://www.280group.com/whitepapers.htm

In addition to the white paper, the toolkit contains the following:

*** Narrated Presentation:
How To Plan & Execute a Successful Product Launch:

– Based on twenty years of experience launching successful products
– Teaches best practices for product launches
– Covers types of launches, setting goals and all key elements

*** Templates:
To make your planning more effective and save time:

– Product Launch Plan
– Competitive Product Comparison
– Press Release Background Document
– Press Release
– Press Kit Checklist
– Product Overview One Pager
– Features & Benefits
– Product Launch Checklist
– Product Launch Marketing ROI Calculator
– Product Launch Marketing Budget
– Collateral & Sales Tools Checklist
– Competitive Feature Matrix
– SWOT Analysis
– Online Advertising ROI Calculator
– Positioning Statement & Matrices
– Press & Analyst Presentation
– Customer Presentation

*** Samples:
To leverage when creating your own plans:

– Competitive Comparison
– Features & Benefits
– Positioning Statement & Matrix
– Press & Analyst Launch Timeline
– Product Launch ROI Calculation
– Product Launch Timeline
– Product Launch Marketing Budget
– Press Release Sample

*** Guidelines:
To help you implement best practices and avoid costly mistakes:

– Product Naming
– How to Write Features and Benefits
– Press Release Guidelines
– Top 10 Product Launch Mistakes
– Google AdWords Tips & Strategy

Find out more about the Product Launch Toolkit.:
http://www.280group.com/productlaunchplantemplates.htm

Or get a complimentary copy of “Top Ten Product Launch Mistakes”.
http://www.280group.com/whitepapers.htm

About the 280 Group
The 280 Group LLC provides Product Marketing and Product Management
Consulting, Contractors, Training and Templates to help companies
define, launch and market breakthrough new products.