280 Group Announcement!

Folks,

FYI, Please see below mail, which might help you.

-Yogesh

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The 280 Group has just released:

***The Product Launch Toolkit™! ***
(and complimentary white paper)

Plan and execute high-impact launches using templates, samples,
guidelines and a narrated presentation that teaches you best practices.

Don’t risk your product’s success!

An effective product launch can make a huge impact on success or
failure in the marketplace. The Product Launch Toolkit is a complete
solution that teaches you how to plan and execute an effective product
launch. It is designed to help you:

- Achieve your revenue goals
- Position your product against competitors
- Create”buzz” with customers & the industry
- Save time creating launch documents
- Learn best practices for product launches
- Give your product the best chance of success

Download the complimentary white: “Top 10 Product Launch Mistakes.”
http://www.280group.com/whitepapers.htm

In addition to the white paper, the toolkit contains the following:

*** Narrated Presentation:
How To Plan & Execute a Successful Product Launch:

- Based on twenty years of experience launching successful products
- Teaches best practices for product launches
- Covers types of launches, setting goals and all key elements

*** Templates:
To make your planning more effective and save time:

- Product Launch Plan
- Competitive Product Comparison
- Press Release Background Document
- Press Release
- Press Kit Checklist
- Product Overview One Pager
- Features & Benefits
- Product Launch Checklist
- Product Launch Marketing ROI Calculator
- Product Launch Marketing Budget
- Collateral & Sales Tools Checklist
- Competitive Feature Matrix
- SWOT Analysis
- Online Advertising ROI Calculator
- Positioning Statement & Matrices
- Press & Analyst Presentation
- Customer Presentation

*** Samples:
To leverage when creating your own plans:

- Competitive Comparison
- Features & Benefits
- Positioning Statement & Matrix
- Press & Analyst Launch Timeline
- Product Launch ROI Calculation
- Product Launch Timeline
- Product Launch Marketing Budget
- Press Release Sample

*** Guidelines:
To help you implement best practices and avoid costly mistakes:

- Product Naming
- How to Write Features and Benefits
- Press Release Guidelines
- Top 10 Product Launch Mistakes
- Google AdWords Tips & Strategy

Find out more about the Product Launch Toolkit.:
http://www.280group.com/productlaunchplantemplates.htm

Or get a complimentary copy of “Top Ten Product Launch Mistakes”.
http://www.280group.com/whitepapers.htm

About the 280 Group
The 280 Group LLC provides Product Marketing and Product Management
Consulting, Contractors, Training and Templates to help companies
define, launch and market breakthrough new products.